相信各位同学们一定在各种平台上听过这么一句话:现在不是流量的时代,而是留量的时代。什么是流量?流走的量,前端的量。什么是留量?留下的量,后端的量。
很多人可能会反驳,没有流量哪来的留量?但你反过来想想,没有留量,要流量有什么用呢?任何生意的前端流量都是公开的秘密,SEO、SEM、信息流广告等等,但是任何赚钱生意的后端留量却从来都不为人所知,这才是真正的秘密。
今天就带大家走入这真正的“秘密森林”。
一、把流量的钱“匀”一些给留量
很多公司在进行预算规划的时候,花了大量的钱在广告渠道投放里,随着互联网红利的结束,高昂的广告投放成本越看越有点“德不配位”。
在这种情况之下,一些机智的公司选择不再去“肝”了,而是多花心思和预算去研究如何全力把市场活动拉来的每一个用户留下,并且持续产生交易,进而挖掘和提升用户在整个消费过程中的价值。很多人觉得复购和留存是一回事,其实留存是复购的前提,你先把人留住,才能让其产生价值。
二、留存/复购率低的常见原因
1、产品本身质量
这个肯定不用说了,不管是什么行业,你提供的产品质量不行,那肯定没人再继续买啦。
2、服务质量
现在各行各业的服务竞争都很激烈,从售前到售后,每一个关键的节点都会给用户留下印象,如果说是某个节点给用户留下了非常深的印象,很可能下一次用户就因为这个点来买或者不买了。
3、产品体验
产品的设计,在购买产品时的浏览体验,支付时的支付体验等等。可能会因为官网卡顿、商品图册展示不完整或者是交易支付过于复杂,让用户在下一次进行同类型产品抉择的时候直接被 pass。
4、优惠的持续性
如果当初是因为价格优惠被吸引来的用户,一旦发现优惠迟迟不再有,也不会再复购。尤其是对价格敏感的用户,更是在意优惠的持续性。
以上四点是比较常见的复购率低的原因,但是在实际的商业环境中,针对每个行业会有特殊的原因会导致留存复购率低,如果真的想要知道原因所在的话需要逐步的排查和优化。
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)
三、复购率提升的方法
任何行业肯定都想提高自己顾客的复购率,很多人问我说他们的用户可能消费了一次就再也不购买了,是不是我们的产品还是服务有问题?其实也并不全是,有几点企业会经常忽视的点,今天给大家分享一下。
1、聚焦单品项
如果想要提高复购率,最好是先聚焦一个单品,将单品打造成一个有性格、与众不同并且有态度的产品。它可能在市场里不是特别有竞争力,但是一定寄托着某种情感,或者是在消费者心里占据着一个特殊的位置。
这类单品,最好是符合用户的刚需,适合大众人群,并且效果好,价格且适中。在做产品宣传的时候切忌与用户夸大效果,因为复购的前提就是要兑现当时让用户购买的承诺,也是让用户重复购买的核心因素。
2、增加产品附加值
当产品失去了生命力的时候就是最没有价值的时候。把产品附加上文化特质和独特的含义才能够提高销售率,进而培养出忠实的客户。一般企业常常会通过新旧产品的组合去实现单品的功能和使用价值的提升。
举个例子,医美行业可以在让客户进行皮肤护理之后,赠送一盒医美面膜,让皮肤护理效果最大化;家装行业在客户选择软装服务的同时,赠送一个适合新装修风格的家具。这些小礼品都是烘托着用户购买的产品,并且将用户购买产品之后的使用效果持续放大。
3、信息有效推广
这个时候就一定要了解自己的客户是谁、在哪、喜欢用什么方式被触达。现在的互联网用户对于营销广告其实并不是很友好,所以切忌海量铺广告,选择好渠道,选择好重点推荐品类。运用好企微朋友圈,聚焦自己的用户。
4、售后服务一定要跟上
售后跟进的质量直接决定客户对产品的认可,直接决定使用了之后是不是要再复购。售后首要可以是指导用户如何使用产品,或者是提供方法让产品或者服务最大化。
其次就是观念教育,在用户使用产品或者服务的时候清晰的了解使用你的产品或者服务的意义和原理,持续使用你的产品或者是反复购买后带来的好处以及性价比,并且将真实案例与顾客及时分享。不仅能增加顾客自己使用的信心,还能了解到顾客的隐性需求,说不定从而引发顾客身边的资源。售后服务也要关注用户使用产品的进度,比如已经使用了一半,就要及时进行使用前后效果的对比确认,再进行一波观念输出,为后续的复购做铺垫。
5、客情的维护
很多人会以为客情维护就只是售后,就只是在消费了之后嘘寒问暖一下。如果大家只理解到这那就有点太浅薄了,想要更好的做好客情维护的话,首要你就要了解当初为什么他们会成为我们的用户。
维护客情的基础就是真正的了解顾客需要什么,将自己代入到用户的角色中,如果我们自己是用户,会不会在同类产品当中进行比较,然后的选择我们自己的产品呢?
在客户眼里,任何产品其实都是生活中很小的一部分,但是当一个销售或者是售后工作人员对你的这次购买非常放在心上,并且关注你的使用体验和意见的话,就会让用户感觉自己短短几秒钟的购买抉择是被别人放在心上的,这样就形成了售后服务差异化了。毕竟在员工眼里一点点的忽略不计的日常操作,可能就会变成用户里对服务愤怒不满的理由。
所以,提升复购率指的并不是单品的重复消费,而是当相关产品的销售能够组合成一个整体的时候,才能起到相互带动、相互影响的作用。并且,这个循环中把握住不同产品的生命周期、使用周期,最终形成一个有效循环。从而达到自身不断更迭的,反复销售的“产品生态圈”。
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)
四、复购率提升的实操案例
在私域流量的运营大业中,不管是电商、门店还是互联网产品,基本上都会进行社群的运营。尤其是在后疫情时代,能把一个社群运营好就非常重要。而复购率提升多半也是归根于出色的营销。
![](data:image/png;base64,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)
五、使用社群提高复购率技巧总结
1、突出价值,降低门槛:
裂变思路是先搞点"诱饵",才能让准用户"上钩"。把用户可感知的价值做到最大,把可感知成本做到最低即可。
2、福利设置:
提供高价值、低门槛、使用期限短的"诱饵"福利。
3、海报设计:
版面清晰、目标明确、夸大诱惑。
4、 文案描述:
少绕弯子、不要文艺范,越直白越震撼。
5、 辅助工具是必备的:
市场上有很多社群管理助手,但是使用个人微信来做社群管理渐渐地跟不上节奏了,尤其是当你用户基数越来越大的时候,你会发现面对这些社群难以应对。所以现在更多企业选择在做社群营销的时候使用企业微信和企业微信 SCRM 系统进行社群营销,效率上来了,转化率也就上来了。
![](data:image/png;base64,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)
总结
提升复购率的花样有太多太多了,篇幅有限,先为大家整理到这。
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